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Making Hockey work in a Non-Traditional Market

  • 09-May-2012
  • 7:00 AM - 9:00 AM
  • Sarasota Yacht Club
  • 100


  • Gulf Coast CEO Forum Member
  • Visitor or Guest to the Gulf Coast CEO Forum Breakfast. Guest attendance limited to two Forum events.

Gulf Coast CEO Forum




Tod Leiweke

Making Hockey work in a Non-Traditional Market....

How do You create demand for your product/services?


Sarasota Yacht Club

1100 John Ringling Blvd. | Sarasota, FL 34236


May 9th, 2012

Registration & Social: 7:00am - 7:30am

Breakfast Membership Meeting: 7:30am - 8:00am

Speaker Presentation: 8:00am - 9:00am



Tod Leiweke is the Chief Executive Officer of Tampa Bay Sports and Entertainment, which includes the Tampa Bay Lightning of the National Hockey League, the Tampa Bay Times Forum and the Tampa Bay Storm of the Arena Football League. Recognized as one of the finest team operators and

marketers in the sports industry, Leiweke is in his 29th season in professional sports.


Before joining the Lightning in 2010, Leiweke spent seasons as the CEO of the Seattle Seahawks and Vulcan Sports & Entertainment, also overseeing all aspects of the Portland Trail Blazers and Seattle Sounders FC. He has also served as President of the Minnesota Wild and held executive positions with the PGA Tour, the Vancouver Canucks and the Golden State Warriors.


In less than two years with the Lightning, Leiweke has led a revolutionary brand and business transformation for owner Jeff Vinik, spearheading a $40 million renovation of the Tampa Bay Times Forum; a $10 million commitment to the Tampa Bay community and its grass roots heroes through the Lightning Foundation; and a season ticket campaign which added 5,000 new season ticket members and 20 new all-inclusive suite members in the summer of 2011.


Join us and you will learn how to make hockey work in a non-traditional market by:
• Engaging and embracing your core fans
• Repairing a damaged brand
• Establishing community partnerships
• Servicing your customers in a “Seven-Star” manner


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