The Passion Conversation: Sparking and Sustaining Word of Mouth
Wednesday, June 11, 2014
John Moore is a true marketing expert. Intimately involved with Starbucks’ epic growth to a global iconic brand, Moore has helped transform the way businesses look at marketing
and branding. His first book, “Tribal Knowledge”, shares actionable insights into how a business can follow the Starbucks blueprint to building an endearing and enduring business. Moore continued his out-of-the-box marketing mastery as the director of national marketing for Whole Foods Market.
For years, John Moore led Brand Autopsy, a marketing firm that consulted with businesses aspiring to become a beloved
Today, Moore is the Chief Operating Officer at Brains on Fire, a boutique marketing agency known for creating word of mouth marketing movements. His newest book, “The
Passion Conversation: Understanding, Sparking, Sustaining Word of Mouth Marketing”, teaches you how to get people to fall in love with your organization or cause.
A believer that passion and an authentic sense of purpose fuel successful brand messages, John Moore brings excitement to audiences, creating new ideas and spurring on business and brand innovation.