Karen Eber DavisThe Life-Changing Magic of Effective
Nearly 90 percent of Americans “believe that businesses need to place at least an equal weight on society’s interests as on business interests.” At the same time, just 10 percent of consumers consider business cause marketing genuine.
So, is philanthropic investment magic dust or just being nice?
Karen Eber Davis argues that the right strategy, tactics, and innovations, can make your investments into tools to drive business profits and performance. For over twenty years, Karen has advised nonprofits and for-profit on income development helping them to earn and raise millions.
Despite huge needs and lofty causes, corporate cash accounts for less than 2 percent of the nonprofit sector’s cash revenue. Author of 7 Nonprofit Income Streams, Karen Eber Davis explores why, if it matters, and three magic tricks.
CEOs for Students featuring John Zogby
McCurdy's Comedy Club
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